Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but sales is only one part of marketing. As the term “Marketing” may replace “Advertising” it is the overall strategy and function of promoting a product or service to the customer.

From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. The process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that benefit the organisation and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behaviour and providing superior customer value.

At Dotcom People, we emphasise the importance of our marketing strategies by SEO (Search Engine Optimisation) and Social Networking.

Search Engines such as Google and Bing are programs that bring up the most relevant and popular web page results that people search for. Our job at Dotcom People is not only limited to getting you ranked in the most popular Search Engines but also to drive your website into the single digit pages where most people roam for search results. Our SEO strategy is to place your website on the first page of as many Search Engines as possible using as many different, important and relevant keywords.

Social Networking has grown considerably in the recent years through popular sites such as Facebook and Twitter. We utilise such websites to create a bond with the community to promote businesses and websites.